Corporate News
The core concept of CRM (Customer Relationship Management) customer relationship management is a customer-centric business philosophy and corporate culture, which requires that the marketing and business processes of the company must cater to the actual needs of customers and the market. By improving enterprise management capabilities and information application level, systematic customer research is carried out to enhance customer satisfaction, realize integrated management, and help enterprises improve their core competitiveness.
After more than a month of demand research, solution design, configuration development, testing, training and deployment, Grui's internal CRM system has been completed and launched. The CRM system will be put into operation in early May. The benefits of introducing the CRM system to the company's development are mainly reflected in:
1. CRM integrates customer, enterprise, and employee resources and optimizes business processes;
In the CRM system, it carries various resources such as customers, enterprises, and employees. On the one hand, CRM stores resources in categories, and on the other hand, it can allocate and reorganize resources, and its effects will be amazing.
2. CRM improves the service capabilities of enterprises and employees to customers;
CRM allows customers to quickly find the most suitable employee to handle and be responsible for business as soon as they develop the desire to purchase or service requests the most urgently. CRM allows employees whose knowledge and experience have not reached perfect status to provide customers with quotations and solution feedback efficiently and accurately.
3. CRM improves corporate services and improves customer satisfaction;
Service management is a core business component of CRM, and CRM can improve the service capabilities and quality of an enterprise. Customer satisfaction with services requires not only external marketing, but also internal and interactive marketing. In CRM, service management is an important link in the overall marketing of the enterprise. CRM introduces marketing ideas not only to the sales organization of the enterprise, but also to the service organization of the enterprise, and emphasizes the marketing ideas of both internal and external cultivation, while reducing internal friction caused by departmental barriers and prompting everyone in the customer service organization to achieve marketing.
4. CRM provides customer, business evaluation and corporate decision-making support;
CRM provides a variety of data mining, statistics, analysis, and prediction tools and methods, such as: analyze which high-quality customers sales revenue mainly comes from, use pipeline charts to count sales progress at different cycle stages, predict future sales trends of companies, teams, and individuals, view customer organizational structure, analysis of business and service sources, analysis of customer service request frequency and problem severity, evaluate customer satisfaction, and formulate enterprise marketing strategies.
